… alternate reality games, like those outlined in the book This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski, have relied on similar ways of spreading buzz via online social groups. With a few of these ideas as a basis, a marketing construct that is interwoven with the narrative sequence of the filmic footage can be generated that can easily capitalize on its independent and filmic qualities…
via 19. Trans-Media Narration via Modular Exposure – The Art of Memetics.
