This cultural meme involves intelligence, personal access to information, an anti-ideological reliance on common sense, mental proficiency, consciousness raising, street smarts, intelligent consumerism-hedonism, personal communication skills. The meme is not new. Countercultures go back at least as far as Hermes Trismegistus, and include Socrates and Sappho, Voltaire and Thoreau, Gurdjieff and Ginsberg.
But the rapid spread of this mutational meme from 1960 to 1990 was due to the sudden mass availability of neurochemical and electronic technology. Chemicals and screens spraying electronic information into eyedrums and earballs, activating brains. Suddenly, youth all over the world are wearing jeans and listening to John Lennon’s “Give Peace a Chance.” The individuality meme that swept American youth during the 1960s has infected the world. The McLuhan epidemic keeps spreading.
http://www.truth-out.org/timothy-leary-wall-street-occupation-movement/1319050501