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Tag Archives: ARG

ARGS, Fandom, & the Digi-Gratis Economy: An Interview with Paul Booth /via @henryjenkins

It’s author, Paul Booth, has consented to give me an interview where we talk together about the ways that he thinks Alternate Reality Games can shed light on the practices of online fandom, about how we might push beyond the opposition between producer and consumer, about how we might better understand the interplay of the [...]

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Trans-Media Narratives and the ARG

… alternate reality games, like those outlined in the book This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski, have relied on similar ways of spreading buzz via online social groups. With a few of these ideas as a basis, a marketing construct that is interwoven with the narrative sequence [...]

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