We have the means now to deliver the right message at the right time to the right people. This discipline comes, not out of the traditional communication director’s toolkit, but from the world of telecommunications engineering – we apply the same sorts of congestion control and capacity planning to Twitter that a regional phone company [...]
Tag Archives: social media
Newest: http://twitter.com/raidokaos – a podcast developed to promote the residents of Infictive County Oldest: http://twitter.com/artofmemetics – what started as my first personal twitter profile has evolved to the official twitter for the book I co-authored with @edwardewilson Additional Profiles: http://twitter.com/zenwerewolf http://twitter.com/alterati http://twitter.com/wesunruh http://twitter.com/sloppyunruh http://twitter.com/aelturnity http://twitter.com/promemetician (each of these have specific purposes, some auto-tweet content from [...]
The term social software refers to a range of web-based applications that people use to socialize and network in the 21st century. Social software tools – also social media – are central to the rise of the social web and web 2.0. These tools position the web as a highly-social, interactive space, one that facilitates [...]
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity. But how can you [...]
..Now take a look at Twitter, or Wikipedia – you’ll notice that a great many of the links are now highlighted as being ‘NoFollow’ tags. Soon after the tag was introduced, it began to be used in ways that actually contradicted the original intent behind creating the tag in the first place. Some used it [...]
Now a staple activist hub itself, the New York City based Idealist.org is featuring a post about using social media for change (in collaboration with Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series) that the group hopes will go viral : 10 ways you can use social media to show [...]
David Berkovitz, Senior Director of Emerging Media & Innovation, 360i emphasized the need to learn from each other: “Especially when engaging in social marketing, interactive marketers increasingly need to think more like PR practitioners in terms of building and cultivating relationships with the key influencers in their fields. Meanwhile, PR professionals need to better understand [...]
The individual consciousness is manifested in each comment a person writes and shares with their audience, but the group consciousness is the community reaction to what is written, either in support of or against what has been written. And the ramifications of that support are felt in how that group consciousness infects and influences what [...]
We are in agreement that social media efforts need to be measured. I will contend that the role of community manager or social media specialist requires you to show how you contribute to your organization’s business objectives in order to justify your presence (and paycheck). I created the diagram to help us as practitioners describe [...]
Social media is a real-time space, and your online presence benefits tremendously by real-time responses. We structure your site in such a way that you can easily adapt your schedule to a few light online touches that draw ongoing attention from social networking hooked into your own content management system. And if you’re in the [...]
A shoe salesman is assigned a new territory, some islands in the south Pacific. He gets to one such island and finds that no one there is wearing shoes. He calls his boss and says, “We can never be successful here. No one wears shoes.” Needless to say, he is quickly replaced by another, more [...]
* London is the largest geographical network on Facebook * Twitter has revealed that London is it’s top city in terms of usage Some twitter users, such as Newcastle based Stephen Davies (@stedavies), have argued that, although they aren’t based in London themselves, their ISP is, which fools websites into thinking that the user is [...]
Boches hit on what I believe is the solution to bridging that gap between the traditional advertising creative approach and the world of social media. Including a developer/programmer or technical partner as part of each creative team, you expand the thinking to the digital world. Digital/Interactive professionals don’t often have the creative chops to deliver [...]
OSO – Online Social Optimization is, in equal parts, Search Engine Optimization, Social Media Optimization, and Online Reputation Management. Each of these combined inform the philosophical stance I take regarding spreading messages across a social network.
100 Best Blogs for New Media Students | Associate Degree – Facts and Information New Media students are on the verge of an exciting and evolving field of study. With topics ranging from social networking to innovative art forms to gaming to Internet policy and politics falling under this umbrella, there is plenty for students [...]
A starting point for daily running commentary on social media Tac Anderson David Armano Jason Baer John Bell Connie Bensen Josh Bernoff Rohit Bhargava Michael Brito John Cass Angela Connor Niall Cook Dirkthecow Paul Dunay Sally Falkow Jason Falls/David Finch Angelo Fernando Dave Fleet D J Francis Nathan Gilliatt Paul Gillin Tiphereth Gloria Gary Goldhammer [...]
Social Media is only one of the many ways online optimization can make communication more effective and less time-consuming. Finding good analysis of social media (by which I mean critical analysis, rather than simply jumping on the youtube/twitter bandwagon and hoping for the best) is crucial to staying afloat in the murky depths of the [...]
