The term social software refers to a range of web-based applications that people use to socialize and network in the 21st century. Social software tools – also social media – are central to the rise of the social web and web 2.0. These tools position the web as a highly-social, interactive space, one that facilitates [...]
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity. But how can you [...]
..Now take a look at Twitter, or Wikipedia – you’ll notice that a great many of the links are now highlighted as being ‘NoFollow’ tags.
Soon after the tag was introduced, it began to be used in ways that actually contradicted the original intent behind creating the tag in the first place. Some used it as [...]
Now a staple activist hub itself, the New York City based Idealist.org is featuring a post about using social media for change (in collaboration with Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series) that the group hopes will go viral :
10 ways you can use social media to show your [...]
David Berkovitz, Senior Director of Emerging Media & Innovation, 360i emphasized the need to learn from each other:
“Especially when engaging in social marketing, interactive marketers increasingly need to think more like PR practitioners in terms of building and cultivating relationships with the key influencers in their fields. Meanwhile, PR professionals need to better understand [...]
The individual consciousness is manifested in each comment a person writes and shares with their audience, but the group consciousness is the community reaction to what is written, either in support of or against what has been written. And the ramifications of that support are felt in how that group consciousness infects and influences what [...]
We are in agreement that social media efforts need to be measured. I will contend that the role of community manager or social media specialist requires you to show how you contribute to your organization’s business objectives in order to justify your presence (and paycheck).
I created the diagram to help us as practitioners describe our [...]
